Our strategy is to continue to grow and improve our business and in doing so to maximise long-term value and deliver superior returns for our shareholders and for society.

There are four core pillars which underpin how we deliver on our strategy:

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Continuous Improvement

We drive continuous improvement and value realisation through operational, commercial and financial excellence.

Focused Growth

We maintain a constant focus on financial discipline and strong cash generation, which in turn supports our ability to fund new value-creating acquisitions and generate returns for shareholders.

Benefits of Scale

We leverage Group capabilities and scale to build leadership positions in local markets.

Developing Leaders

We attract, develop and empower the next generation of performance orientated, innovative and entrepreneurial leaders.

Our Business Model

How we create value and growth:

In implementing our strategy, we are resolutely focused on serving the unique needs of our customers in local and regional markets. We provide a world-class service with the personal touch of a local supplier.

This approach to delivery for customers, leveraging global excellence through strong local businesses, is a key factor in enabling CRH to deliver on its strategy to maximise long-term value and superior returns for all stakeholders in our business.

Product Lifecycle

We are committed to improving the built environment through the delivery of superior materials and products for the construction and maintenance of infrastructure, housing and commercial projects, all around the world.

Every day, millions of people come into contact with our materials and products. We use a number of innovative ways to integrate sustainability across our product lifecycle.

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Resource-efficient raw materials

We strive to responsibly operate our quarries and pits and where possible, we use alternative raw materials, recycling material that would otherwise be disposed of as waste.

Innovative product design

Products designed for enhanced sustainability attributes include
lower carbon cement, warm-mix asphalt, and porous or permeable asphalt and concrete.

Manufacturing for sustainability

In our manufacturing processes, resource and energy efficiency are key considerations. Focus areas, depending on the product, include alternative fuels, plant upgrades, process optimisation and automation.

Sustainable distribution

Many of our products are produced locally, minimising the need for transport. We strive to optimise transport logistics across our business and use rail, boat and barge transport.

Product use for more sustainable buildings and infrastructure

Concrete is a durable, low-maintenance product that is resilient to severe weather events such as storm and flood activity. Concrete also contributes to improvements in the energy efficiency of buildings.

Regenerative processes at product end-of-life

At end-of-life, concrete and asphalt can be fully recycled. During the life time of a building and with proper recycling practices, concrete also chemically reabsorbs carbon dioxide from the air.