Europe Materials’ strategy is to build strong vertically-integrated regional positions. Operating in 17 countries, the business is founded in resource-backed cement and aggregates assets which support the manufacture and supply of cement, aggregates, concrete and asphalt products. Extending reserves is an ongoing process and a key focus for Materials businesses. With a network of well-invested facilities, Europe Materials focusses on operational excellence initiatives which include production efficiencies, greater use of alternative fuels and manufacture of low carbon cements, while the scale of our operations provides economies in purchasing and logistics management. Early in 2014 the Group began a process of reorganising its European business by integrating its Products and Materials businesses into one European organisation. This will enable CRH to leverage the benefits of its operating plant network in both western and eastern European markets.
Development focus is centred on bolt-on acquisitions for synergies, reserves and further vertical integration in addition to opportunities in contiguous regions to extend and strengthen regional positions. Europe Materials has championed CRH’s entry into developing markets that offer long-term growth potential, with entry via cement and aggregates assets and the potential to roll out its operational excellence programmes and vertical integration approach over time. In total Europe Materials, excluding equity accounted investments, employs approximately 9,400 people at close to 600 locations.
Eastern Mediterranean & Asia
In the Eastern Mediterranean region, CRH has a 50% joint venture shareholding in Denizli Çimento, the leading cement producer in the Aegean Region of Turkey, and a 25% shareholding in Mashav in Israel. These businesses have cement capacity of 2 million tonnes and 6 million tonnes respectively.
CRH entered Asian markets in 2007 and has now established a leading regional presence in both China and India. CRH has a 26% share of Yatai Building Materials, the leader in China’s northeastern provinces (Heilongjiang, Jilin and Liaoning) with cement capacity of 32 million tonnes. In India, CRH has a 50% joint venture shareholding in My Home Industries, the leader in the southern state of Andhra Pradesh, with cement capacity of 8 million tonnes.