Strategy in Action


CRH’s businesses are key parts of the building materials supply chain in their local markets. We manufacture and supply a range of materials and products spanning the breadth of the building materials spectrum. The practical application of our strategy is in identifying such businesses, acquiring them, integrating them into our Group and making them better performing businesses that deliver sustainable and superior returns for our shareholders.

We are guided by a number of strategic imperatives:

  • Continuous Business Improvement: Make our businesses better through operational, commercial and financial excellence
  • Disciplined and Focused Growth: Maintain financial discipline, use our strong balance sheet, cash generation capability and focused allocation of capital to achieve optimum growth
  • Leadership Development: Attract, develop and empower the next generation of performance orientated, innovative and entrepreneurial leaders
  • Extracting the Benefits of our Scale: Leverage Group scale to fund expansion by acquisition and to build leadership positions in local markets